One question. Many perspectives. Instant clarity.

Simulate a full consumer focus group using AI personas — directional insights in minutes, not weeks.

Diverse AI personas
Results in ~30 seconds
Exec summary & themes
Save & reload sessions
PDF, email & TXT export
Saved Sessions
◈
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Run a focus group and save your results.
Step 01

Research Brief

Define what you want to learn. Be specific — your brief shapes the quality of insights.

◈ How to Prism Guide
▾
01
✍️
Write a Brief
Name your category and ask a specific question. Vague questions get vague insights.
02
👥
Review Panel
Prism builds a diverse panel. Swap any persona that doesn't fit your audience.
03
⚡
Simulate
All personas respond in parallel. Authentic characters — no groupthink.
04
◎
Read Insights
Exec summary, thematic clusters, scores, and recommended actions.
Tips for better results
Be specific — include price points, product details, or specific claims to test
Use Concept Testing for new ideas, Price Sensitivity when validating a price point
Results are directional, not definitive — use to guide decisions, not replace real research
Save sessions to compare findings across multiple runs
Works for personal decisions too
Choosing between colleges, neighborhoods, or job offers — test perception, not just facts
Salary negotiation — how does this offer read to a hiring manager, a peer, or a recruiter?
Big life decisions often hinge on how others perceive the options — Prism surfaces that
Pair Prism's perception layer with real data (stats, reviews) for the full picture
Concept Testing
Best for evaluating new product ideas, features, or services before investing in development.
e.g. "We're launching a $49/mo subscription that replaces your gym. Would you switch?"
Price Sensitivity
Uses Van Westendorp methodology — each persona evaluates your price across four thresholds to find an acceptable range.
e.g. "At what price does this feel too cheap, fair, expensive, or way too expensive?"
Message Testing
Test ad copy, taglines, or positioning. Each persona rates on clarity, relevance, and motivation to act.
e.g. "Which tagline lands better: 'Sound that disappears' or 'The last headphone you'll ever need'?"
Open Research
Free-form exploration, AI-moderated. Best for discovery or questions that don't fit the other types.
e.g. "Walk me through how you decide to buy a new pair of headphones."
— tap i on any type to learn more
✦ Inspiration
8 personas
Step 02

Your Panel

Choose a panel template or use the auto-generated panel below.

Panel Templates
Selecting a template replaces the current panel
~ 30 seconds
Step 03

Simulating Responses

Personas responding
0 / 8
Research Findings

Focus Group Insights

⚠ AI Simulation — Directional Only. These results are generated by AI personas, not real consumers. Findings are meant to inform decisions, not replace actual research. Real focus groups, surveys, and consumer interviews will differ. Do not use as the sole basis for major business decisions.
Executive Summary
Recommended Actions
Key Metrics
Purchase Intent by Persona
Strong (7–10) Moderate (4–6) Skeptical (1–3)
Thematic Clusters
Top Objections
Segment Insights
▤ Raw Persona Responses ▾
PersonaWarm-upCore ResponseFollow-up IntentPrice Floor iLowest price the persona considers reasonable before it seems too cheap.Price Ceiling iHighest price the persona would pay before walking away entirely.Top Objection